Wednesday, 26 February 2014

Several media platforms have reported on a recently released, controversial, Kentucky Fried Chicken commercial based in South Africa. At first, the commercial which has been deemed racist by many, features a little black girl feeling out of place on her first day of school, in a new country..but then takes a stereotypical direction...



What do you think? Is the KFC commercial racist or are people overreacting?

I think whoever was responsible for the direction of this KFC commercial knew exactly what they were doing. They had to have known that having a black girl eating chicken would have people talking – after all, who isn’t familiar with the “black people eat chicken” stereotype?

The KFC commercial may or may not be racist to some – but it’s definitely stereotypical.

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